That’s the rumor that’s been circulating since key advisors to Royal Bank, sponsor of the Canadian Open seemingly half the leaderboard of any given field, were in the Carolinas...
Tag - Steve Marshman

Jim Little, architect behind RBC's sponsorship of Canadian Open...
Jim Little, the marketing executive at RBC who developed the company’s golf strategy, is leaving, according to an email...
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RBC To Sponsor Heritage; Canadian Open Negotiations Ongoing
In news that was a little unexpected — if only because it hadn’t been discussed for a few months and it comes during...
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RBC's Golf Strategy
For those interested in RBC’s marketing strategy for golf (especially in light of the story about the potential of the bank...
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