Though it got little coverage – it is interesting to see the RBC isn’t backing down from the golf marketing business even after the departure of former chief marketing officer Jim Little...
Tag - Royal Bank of Canada
Canadian Open weekend: Watson, Weir and the players to watch
As I prepare for my spot on Global’s pre-game show today, which airs between 2 and 3, I thought I’d note some of the...
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Canadian Open Day 3: Ogilvy on TGC, Weir's comeback, kudos to...
Yesterday began bright and early, with my appearance with Leslie Roberts on Global’s morning show to talk about the...
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Coppinwood and the RBC Canadian Open
New/old Coppinwood owner Paul McLean has confirmed the Uxbridge-based club is seeking the RBC Canadian Open and Golf Canada CEO...
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RBC's Golf Strategy
For those interested in RBC’s marketing strategy for golf (especially in light of the story about the potential of the bank sponsoring the Heritage), here’s a reprint of the...
RBC Announces Els, Furyk, Kuchar as Part of "Team...
First there was Anthony Kim, Mike Weir, Fred Couples, Stephen Ames, Luke Donald and Morgan Pressel. Today Royal Bank of Canada added some big guns to its “Team RBC” package...