Jim Little, the marketing executive at RBC who developed the company’s golf strategy, is leaving, according to an email circulated to staff. Little ran sponsorship and marketing for...
Tag - Jim Little
Shaw Communications lands as sponsor of Calgary Champions Tour event
As senior vice-president of brand strategy at Bell Canada, Jim Little helped involve the telecommunications giant in the Canadian...
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RBC continues its big bet on golf
Though it got little coverage – it is interesting to see the RBC isn’t backing down from the golf marketing business even after...
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Global Golf Post — Little played big role in Canadian golf...
I’ve spent the past few months telling people about the possibility of digital publishing after the launch of Global Golf...
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RBC Canadian Open in Vancouver Day One: Tobiano, RBC...
My flight arrived in Kelowna on Saturday morning where I joined a group of golf writers for a tour of BC’s terrific trio of interior courses — Predator Ridge, Tobiano and...
RBC To Sponsor Heritage; Canadian Open Negotiations...
In news that was a little unexpected — if only because it hadn’t been discussed for a few months and it comes during the U.S. Open — RBC announced today that it will...
Canadian PGA and RBC Ink Deal
RBC’s dominance of all things golf continues with the company inking a deal to present the Canadian PGA’s new player rankings. The Canadian PGA this week is relaunching its CPGA...
Top Golfers Announced for Canadian Open
Okay, well not formally announced. In response to Golf Canada’s posting that World No. 1 golfer Luke Donald is coming to the Canadian Open — not surprising since he’s...
Luke Donald At RBC Canadian Open: Sources
In one of the most ridiculous things I seen in Canadian golf circles in a while, Golf Canada’s site is running a story saying Luke Donald will play the RBC Canadian Open, but only...
RBC's Golf Strategy
For those interested in RBC’s marketing strategy for golf (especially in light of the story about the potential of the bank sponsoring the Heritage), here’s a reprint of the...
RBC Stepping in to Save Heritage?
That’s the rumor that’s been circulating since key advisors to Royal Bank, sponsor of the Canadian Open seemingly half the leaderboard of any given field, were in the Carolinas...
RBC Announces Els, Furyk, Kuchar as Part of "Team...
First there was Anthony Kim, Mike Weir, Fred Couples, Stephen Ames, Luke Donald and Morgan Pressel. Today Royal Bank of Canada added some big guns to its “Team RBC” package...