CanadianGolfer.com

Category - Royal Bank

Should Canadian Open become a WGC event?

Should we sacrifice the RBC Canadian Open? That seems to be what Golf Canada executive director Scott Simmons was raising while talking to the Globe’s Lorne Rubenstein at the Canadian Open. Simmons was apparently discussing the possibility of...

RBC continues its big bet on golf

Though it got little coverage – it is interesting to see the RBC isn’t backing down from the golf marketing business even after the departure of former chief marketing officer Jim Little. Late last week the company announced it was adding...

Wasserman Media acquires Catalyst...

Steve Marshman might just be the most significant person in Canadian golf that you don’t know. Marshman’s reach in the business is long – his Oakville, Ont. company, Catalyst Sponsorship Consulting manages the Canadian Open for RBC as well as...

Global Golf Post — Little played big...

I’ve spent the past few months telling people about the possibility of digital publishing after the launch of Global Golf Post, a free digital golf publication that comes to your inbox every Monday. To me it is a must read. And now...

Jim Little, architect behind RBC's...

Jim Little, the marketing executive at RBC who developed the company’s golf strategy, is leaving, according to an email circulated to staff. Little ran sponsorship and marketing for Bell Canada, including the Canadian Open, and then left...

Sympatico: Shaughnessy's the draw for...

I’m writing for Sympatico this week at the Canadian Open, and kick off coverage with a story on the course — Shaughnessy Golf and Country Club. It is a genuinely very good course — probably in the Top 20 in Canada. It will...

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