For those interested in RBC’s marketing strategy for golf (especially in light of the story about the potential of the bank sponsoring the Heritage), here’s a reprint of the piece I wrote for the National Post’s golf...
Category - RCGA
That’s the rumor that’s been circulating since key advisors to Royal Bank, sponsor of the Canadian Open seemingly half the leaderboard of any given field, were in the Carolinas last week sizing up the tournament. RBC has already...
Fascinating to see the story out of Vancouver by writer Brad Ziemer noting that Masters champ Charl Schwartzel is apparently coming to Shaughnessy for the 2011 RBC Canadian Open — this according to British Open champ Louis...
The RCGA held its annual meeting this past weekend, electing its first female president. Of course what wasn’t mentioned was a $4.58-million loss in 2010, added to the $3.66-million the organization lost in 2009. Yes that’s $8.25-million in the...
Ernie Els inked a deal with RBC last week and now is telling the press that he’s also changing his schedule. Who’s to blame? According to a lot of headlines, it is RBC. “New Sponsor drives change in Els’ global...
Been sitting on this one for a while, but kudos to Lorne Rubenstein for breaking the news (that the club should have put out months ago, I’ll add) that Laval, the private club outside of Montreal, will rebuild one of its two courses with...
Golf Canada Executive Director Scott Simmons says the ambitious plan for relaunching and rebranding the RCGA has been a success despite the departure of several high-profile employees and the fact it has only managed 10,000 new members in 2010...
First it was the McDonald’s guy, Peter Beresford, the RCGA’s former COO, and now the former executive director of the CPGA, the well-liked Steve Carroll, is the latest to jump ship from Golf Canada’s membership program...
Interesting to see Ian Hutchison note that Peter Beresford, one of the key men behind the RCGA’s rebranding as “Golf Canada” and a former McDonald’s executive often referred to by those in the business as “Mayor...