I used some of the discussion on this site to create a column about the future of the Canadian Open for my Global Golf Post column this week.
The full column is at the link, but here’s a taste:
Move forward or perish.
In the minds of some that’s where the RBC Canadian Open finds itself despite having 12 of the Top 50 players in the world at Glen Abbey two weeks ago.
“I don’t think we’re in a transition, but we’re always looking to improve,” says Scott Simmons, executive director of Golf Canada, which runs the Canadian Open. “It is a very successful event with a ton of history and RBC has helped bring it a long way.”
There’s no doubt it is successful. But could it be more so? Does the event need a refresh, a change into something more than just another PGA Tour event? That’s the situation Simmons has to ponder.
“We always have to look at the alternatives,” he explains. “But it is just a theoretical discussion at this point. We have to investigate every possibility.”
The possibilities Simmons has to consider are intriguing. Some have floated the idea of RBC upping the ante, coughing up significantly more cash in a pitch to make the Canadian Open a World Golf Championship event. Or maybe there’s a play for a spot in the FedEx Cup. The goal is the same – create a tournament that is something more, that will bring names that grab headlines, stars that casual sports fans recognize.