ECCO introduces the BIOM Zero

I have been an loud advocate for ECCO shoes for years now.  Whether they be formal street shoes, classic white golf shoes or my current faves – the Golf Street – my feet are happiest when walking in ECCO shoes, the most comfortable shoes they’ve ever know.  The Danish company has just introduced the lightest golf shoe they’ve ever produced.  I haven’t worn them yet but here’s what they say about them:

The lightest, most minimal golf style ECCO has ever produced, BIOM Zero weighs less than 10 ounces. Offered in two colors, it’s built atop the patented Street hybrid outsole featuring the ECCO dynamic traction system (E-dts). Its unrivalled flexibility and an exceptionally low profile combine to provide full-length foot support and a Natural Motion experience that benefits the wearer.

“Our brand has been heralded for redefining comfort and now we’re taking that to the next level,” says Michael Waack, Head of Global Golf at ECCO. “We named BIOM Zero after the zero heel drop, but also because it’s as close as you can get to a golf shoe that feels like wearing nothing and playing barefoot.”

Additional features and benefits of BIOM Zero, which retails for $190, include:

  • BIOM Technology – Anatomical shoe last that promotes a natural foot position
  • Low-Profile – Closest to the ground of any ECCO golf shoe
  • Caldera Leather Uppers – Full grain, stain resistant and easy-to-clean
  • Hydromax™ – Premium, tanned-in water-resistant treatment guaranteed to last
  • Second Skin Leather Lining – Wicks moisture while creating a rich, supple interior
  • Direct Injected Midsole – A process, unique to ECCO in golf, that provides superior cushioning, stability and comfort via a one-piece shoe built without glue or stitching

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Steve Waxman

Steve Waxman has hob nobbed with some of the music world's biggest stars for the past 20 years. He's that single player that has joined your group on Saturday or Sunday mornings and has found a way to drop the names of Madonna, Phil Collins or Kiss sometime during the round.

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