The concept was to create a publication that demonstrated, in an organic fashion, the benefits of PGA of Canada pros, the group of 3,500 or so men and women who help connect players to the golf of golf. But instead of reworking a the standard model — a hard copy magazine left at pro shops — the team, which consisted of Jeff Dykeman and Chris Fry at the PGA of Canada, and Dave Cowx, our art director — decided we’d try a digital model that allowed for a wider distribution. We then partnered with Golf Town (who have their own, slightly tweaked version of the magazine) and Golf Canada to make sure it gets to Canadian golfers.
PGA members will also distribute it. The goal is to hit 1-million inboxes, which I think is achievable.
Notable golf writers like Jeff Brooke, Rick Young, and Ted McIntyre assisted with the magazine, which is 71 pages, and I did a fair bit of writing for it as well.
Some of the key stories include:
- an oral history of the creation of the Pro V1 and how it changed the game
- demystifying the fitting process with Rick Young. Rick also looks at the move towards minimalist golf shoes
- a look at top Canadian ball strikers with Ted McIntyre
- a week in the life of Brad Fritsch as he plays in San Diego
- instruction with PGA of Canada teacher of the year Cam Martens, coach of the year Jon Roy, Golf Town’s Cory Gentes, and player of the year Eric Laporte. There’s also videos of each of the tips.
I hope you’ll check it out — and please let me know what your impressions are.