Here’s Nike’s new ad — bound to be controversial.
The script of the commercial has Woods’ deceased father, Earl, in a voiceover saying:
I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are and did you learn anything?
I’ll give credit to Nike for being provocative. Their commercials with Woods over the past 13 years have always been impressive. This one is simple, but already has the Internet buzzing. Is it in bad taste? Is it too soon? For Nike, I’m not sure it cares — Woods is so linked to the Nike Golf brand that pitching product is all that matters. And when it comes to Nike Golf — Woods is the product.
I find the commercial interesting, though I’m not sure it is because of the commercial itself. Rather, it is the concept and timing that intrigues me.