The Tiger Effect: Why RBC Might Pay $3M to Attract the Game's Best

Interesting to see the television numbers coming out of the Buick Open won by Tiger — a big jump in viewers despite having a Top 10 filled with no names to the average sports viewer. I’d argue the final round was actually dull — though Tiger made it a bit interesting by hitting it all over the planet off the tee, and apparently clearing out some, um, air in the process. It would be interesting to compare the Canadian Open to the Buick and see which had a better field — removing¬†Woods from the equation. At the very least, both had Michael Letzig.

This is what Associated Press had to say:

GRAND BLANC, Mich. ” Tiger Woods’ three-shot victory in the Buick Open has given the PGA Tour event a 167 percent ratings boost over last year, when Woods was recovering from knee surgery and did not play.

CBS Sports said Monday its overnight rating was 4.0 with a 9 share, up from a 1.5 rating and a 3 share in 2008.

It was the highest final-round rating for the Buick Open since it received a 4.3 with a 10 share in 2006, which Woods also won.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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