Marketing 101 – The Phone Call

If you’ve been following my diatribe for the past few months you probably have the impression that I am obsessed with Twitter and Facebook. Though I am obsessed with figuring out how to optimize opportunities with new technologies, I haven’t forgotten about some old and faithful tools.

Take the telephone, for instance – an old fashioned social networking tool. When was the last time you picked up the phone and called some of your customers to ask how your service was or how they felt about your product? I bet that if you carved out some time to make that call and then end the call with an offer for a discount or the chance to have an exclusive experience, that customer would not only appreciate it but would then tell their friends that they are now an insider. That could only be good PR for you.

True, there are a million details that need to be taken care of throughout the week and finding the time to place phone calls to customers might not be high on your to do list. But think of it this way – are your competitors calling their customers? I bet they aren’t. The next time they reach in to their pocket to make a purchase, I bet they’ll remember that phone call.

They say that time is money but can you afford not to make the call?

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Steve Waxman

Steve Waxman has hob nobbed with some of the music world's biggest stars for the past 20 years. He's that single player that has joined your group on Saturday or Sunday mornings and has found a way to drop the names of Madonna, Phil Collins or Kiss sometime during the round.

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