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Marketing 101 – Would you buy what you’re selling

An interesting question, don’t you think? If you’re designing a marketing campaign and making an offer to your potential customers you need to ask yourself if you would invest in the offer yourself. Giving your customers value you appreciate will only help you do a better job of persuading them to buy in.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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