Marketing 101 – Your 2009 checklist

The 2009 golf season is about to start so we just wanted to make sure that you had key marketing initiatives checked off and ready to go:

1. Program to collect e-mail addresses of everyone who plays your course
2. Services improved over your best efforts from last year
3. Staff trained to up sell in the pro shop
4. Timetable to discuss course issues with staff and valued customers
5. Promotions timetable
6. Flexibility

Have a great season.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

1 CommentLeave a comment

  • Just applied for a job at a GTA golf course in pro shop operations. Paying people $9.50/ hr does not get a star employee to do customer service or promotions. These owners just wont you to collect the green fee and move on to the next customer.

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