Let’s start with the premise that you have a great golf course with amazing staff and services but you’re still concerned about the dodgy economy. How’d you like to get guaranteed traffic (selling tons of frequent player memberships), great word of mouth and have a leg up on the competition? Try this simple crazy idea:
Host a free day of golf at your course early in the season. Everyone gets one tee time (no replays) but everyone in the group needs to submit their e-mail address to qualify. Also, you can sell VIP memberships at a one time special rate and offer advance tee time bookings.
You can take it from there.