Marketing 101 – A crazy idea

Let’s start with the premise that you have a great golf course with amazing staff and services but you’re still concerned about the dodgy economy. How’d you like to get guaranteed traffic (selling tons of frequent player memberships), great word of mouth and have a leg up on the competition? Try this simple crazy idea:

Host a free day of golf at your course early in the season. Everyone gets one tee time (no replays) but everyone in the group needs to submit their e-mail address to qualify. Also, you can sell VIP memberships at a one time special rate and offer advance tee time bookings.

You can take it from there.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

1 CommentLeave a comment

  • I would love to hear from courses on why this is not a good idea. I am not being funny but I don’t know the behind the scenes running of a course and I have a feeling not to many courses would do this.

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