Crossing the wires yesterday…
Callaway Golf today announced it has reached an agreement with Perry Ellis International to design, manufacture and distribute Callaway golf and sportswear apparel in the U.S., Canada, Latin America and the Caribbean. Terms of the agreement are not being disclosed.
“We are delighted to have found the right partner to help us more firmly position Callaway as a lifestyle brand,” said George Fellows, President and CEO, Callaway Golf. “Perry Ellis International is known worldwide as a leader in both design and distribution of apparel and accessories. We are looking forward to a long and mutually beneficial partnership.”
In the United States Perry Ellis International will service better department and specialty stores and corporate channels, while Callaway Golf will service the green grass, off-course and sporting goods channels through its newly-created soft goods sales force. Perry Ellis International will also perform the embroidery, embellishing and warehousing of products for Callaway.
Callaway Golf Canada is currently working with Perry Ellis International to finalize logistical and distribution details of the new agreement in preparation of unveiling its new apparel line during the autumn Canadian PGA Merchandising Shows.
“Partnering with such a strong company as Perry Ellis International ensures that we will continue to offer the best products and the best service to Canadians, whether that is in golf equipment or clothing,” commented Scott Reid, Managing Director of Callaway Golf Canada.
“We are very excited about working with the number one global golf brand,” said Oscar Feldenkreis, President and COO, Perry Ellis International. “This relationship allows both companies to complement each other’s strengths and concentrate on their individual core capabilities. We see this as an incredible opportunity for us to help expand Callaway’s presence in the apparel market.”