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adidas fit your game from the ground up

FitRX Sport

FitRX Sport

FitRX

FitRX

adidas has introduced two new sexy golf shoes for the 2009 season. Here’s the release. We’ll try to get you a first person account of these ASAP so that we can tell you if they work as good as they look.

The foundation of FitRX is an exclusive 3D FitFOAM„¢ inlay sole that provides ultimate support, comfort and a customized fit. A top layer consists of thicker memory foam to envelop the foot and conform to its unique contours, while two different densities of PU make up the base layer “ one designed to absorb shock in critical areas and the other to deliver long-term support to protect the foot and reduce fatigue. The result is an unrivaled fit that delivers exceptional support from heel to toe.

To further enhance comfort, FitRX showcases a geoFIT„¢ ankle collar that places anatomically positioned padding in critical areas to hug the foot and help keep it comfortably secured within the shoe. There are also forefoot flex channels strategically positioned in the outsole that help to reduce foot fatigue and promote overall walking comfort.

Engineered with the same exclusive 3D FitFOAM inlay sole used in FitRX for unequaled customization, FitRX SPORT takes comfort in another direction, incorporating 50/50 Protect technology which combines a water-resistant TPU shield with membrane-lined mesh to surround the lower half of the shoe and protect the foot from mud, dirt, wet grass, etc. The top half of the shoe utilizes lightweight and highly breathable air-mesh for improved temperature management, flexibility, comfort and a bold, athletic look. Also setting the FitRX SPORT apart is an air-mesh, slip-on bootie construction in the collar that offers a more comfortable, slipper-like fit.

Both the FitRX and FitRX SPORT shoes incorporate a variety of additional technologies developed to improve comfort and performance: A lightweight EVA midsole for reduced weight, clog-resistant DYNAMIC TRAXION® cleats designed in a low-profile and turf-friendly shape to help eliminate spike marks and promote improved grip and durability. Also, both shoes feature adiTUFF„¢, an abrasion-resistant material that protects the toe from wear and keeps the shoe looking great.

FitRX is offered in medium and wide widths and a choice of multiple colorways available at retailers now: Running White / Running White / Black, Black / Black / Metallic Silver, Running White / Black / Black, and Running White / Running White / Scout Metallic. Running White / Cognac Brown / Black colorway is available February 1, 2009. FitRX includes a two-year waterproof warranty and carries a manufacturer’s suggested retail price of $99.00.

FitRX SPORT is offered in both Men’s and Women’s, each with its own colorway: Metallic Silver / Metallic Silver / Black (Men’s) and Running White / Metallic Silver / Black (Women’s).

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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