For a few years now, Callaway have been coming up with innovative / clever marketing ideas to put their clubs in the consumers hands. Last year they offered free CPGA lessons when you bought their merchandise. While that program will continue this year, Callaway has come up with a clever concept of having you take a look at their new line of drivers. By taking a short survey at WhatsYourCallaway.ca, you will be able to see what driver fits your lifestyle. If you’re an agressive personality, perhaps the FT-iQ is for you. If you like the Rolling Stones perhaps you should be swinging the FT-iQ. If you’re idea of a first date is a dinner and a movie then the Big Bertha Diablo just might end up in your bag this season. Try it. It’s fun.
Callaway’s lifestyle club fitting
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Robert Thompson
A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.