Marketing 101 – Good vs Bad

Bob Lefsetz writes: “I was out with a friend who owns a restaurant last night. He told me a customer who has a good experience tells two people. One who has a bad experience tells eight. In other words, it’s easy to build a bad reputation and much harder to construct a good one.”

Think about it!

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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