Marketing 101 – Social Networks

Are you thinking about how to use social networks like Facebook or Twitter to increase business in 2009? What if you built a community of golfers that you could talk to directly not only about upcoming offers but about issues they are having with your course or why they golf elsewhere. Imagine being able to put together foursomes by connecting people through this powerful tool. You might actually encourage more rounds from golfers meeting new people. Perhaps you can even put together a little tournament this way. Start thinking.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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