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TaylorMade-adidas Golf announces layoffs

A tersely worded dose of reality Monday from TaylorMade-adidas Golf, which announced plans to reduce its workforce worldwide by 70 jobs in “direct response to today’s uncertain global economic climate.”

“We have to align our resources appropriately to meet the unique challenges ahead,” said TMag president and CEO Mark King.

“That means taking a variety of critical actions to make our organization leaner and more cost-efficient. We regret that one of those actions is to reduce our workforce, however difficult times require difficult decisions. We’re confident that the steps we’re taking now will allow our company to remain strong during these turbulent times.”

No word, beyond the statement the job cuts would affect “all areas of the company,” of the precise impact on TaylorMade’s Canadian operations.

The move follows word last month from Titleist parent Acushnet Co. that it was buying out some 125 people in the U.S., or about four per cent of its American complement of employees. And as if February wasn’t depressing enough, layoffs at Acushnet are expected to follow next month.

At least one report has equipment sales in the U.S. down by as much as 10 per cent, with clubmakers reporting an even more precipitous drop.

Acushnet reportedly hasn’t made a significant dent in its workforce since the late 1970s.

TaylorMade-adidas Golf Reduces Workforce

CARLSBAD, Calif. (January 9, 2009) TaylorMade-adidas Golf Company (TMaG) today announced a workforce reduction of 70 employees from across all areas of the company, a direct response to today’s uncertain global economic climate.

“We have to align our resources appropriately to meet the unique challenges ahead,” said Mark King, TMaG chief executive officer and president. “That means taking a variety of critical actions to make our organization leaner and more cost-efficient. We regret that one of those actions is to reduce our workforce, however difficult times require difficult decisions. We’re confident that the steps we’re taking now will allow our company to remain strong during these turbulent times.”

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James McCarten

When James McCarten isn't at the Ottawa offices of The Canadian Press, where he works as parliamentary news editor, he's either on the golf course or putting off his latest freelance golf-writing gig to spend time with wife Lisa and school-age kids Claire and Lucas. With 20 years of experience in Canadian journalism, James also suffers from a financially crippling addiction to all things Scotty Cameron.

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