Well, well . . . here’s a bit of big news on the endorsement front.
This is hardly a surprising move, given the fact that Appleby’s a popular marquee player whose profile fits well with an Everyman manufacturer like Callaway. It’s a blow to Bridgestone, but I suspect it has more to do with the latter being unable to afford a guy like Appleby than anything else.
In a contracting economy, this is precisely the sort of movement one would expect to see _ smaller mid-range manufacturers getting realistic about their marketing budgets and top-tier players moving to those companies that can genuinely afford to have them. In addition to which, Callaway’s latest driver lines and the new Tour i ball are both top-notch products that no self-respecting professional would mind playing.
CALLAWAY GOLF SIGNS STUART APPLEBY
Veteran PGA Tour Player to play full complement of Callaway Golf equipment
Concord, ON (January 5, 2009) “ Callaway Golf today announced the signing of PGA Tour veteran Stuart Appleby to a multi-year contract. Appleby, winner of eight PGA Tour events, will endorse all Callaway Golf equipment and golf balls, carry a Callaway Golf branded bag, and feature the companys logo on his headwear.
Stuart is a quality person who embodies everything Callaway Golf looks for in a partner, said Nick Raffaele, Vice President of Sports Marketing, Callaway Golf. Hes a proven winner and were excited to have him on our staff as he pursues more success on the PGA Tour and ultimately, a major championship.
Appleby, 37, recently completed a successful 2008 PGA Tour campaign that included a career-high seven Top 10 finishes and 14 tournaments in which he finished in the Top 25. In addition, he concluded the season playing some of his best golf, posting a Top 10 result at the Tour Championship in Atlanta, the seasons final playoff event.
I am very excited to begin this relationship with Callaway Golf, said Appleby. As I enter what will be my best years on the PGA Tour, I feel that partnering with Callaway Golf will provide me with every advantage possible to win majors and more events worldwide.
He has played four tournaments on Canadian soil including the 1996, 2001, and 2005 Canadian Opens as well as the 1999 Air Canada Championship.
Raised on a dairy farm in Australia, Applebys early golf practice included hitting balls from paddock to paddock after he completed chores. His professional career began with the PGA Tour of Australasia in 1992.
In 1995, Appleby brought his rapidly improving game to the United States, where he finished fifth on what is now called the Nationwide Tour and qualified to compete on the PGA Tour. Appleby has represented the International Team in the Presidents Cup five times and has accumulated 59 career Top 10 finishes. In 2008, Stuart missed just two cuts in 23 starts and surpassed $2 million in earnings for the fifth time in his career. He lives in Florida with his wife, Ashley, and their three children.