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Two Days in the Life of Mike Weir

I spent the day hanging out at the Chateau Des Charmes, a Niagara winery, for the launch of Mike Weir’s new wine brand, Weir Wine. It was an interesting experience, since I was there observing more than reporting. CP’s Chris Johnston picks up the story and brings out one of the reasons Weir was in Ontario — to conduct interviews for his design partner in the newly formed Weir Golf Design.

As for the wine event — it was interesting to see just how Weir conducts himself when surrounded by people who want to pull him in six different directions at once. There’s a lot of patience involved, I can assure you.

Here’s a taste from the CP story:

Mike Weir is the first to point out that he’s not getting any younger.

But when you see him deftly work his way through a room of dignitaries or hear him speak about his budding golf course design business, he doesn’t exactly seem like an aging athlete on the verge of fading into oblivion. In fact, the 38-year-old looks more entrenched than ever with an evolving career that hinges on more than just his wedge game or putting stroke.

With a growing roster of interests away from the links, it might be time to start referring to the Canadian icon as both a golfer and a businessman. Even Weir admits the transition is inevitable.

“When you’re pushing 40, you’ve got to think about what you’re going to do when you’re done (playing),” he said Monday. “I still feel I can play for a long time, but you’ve got to set yourself up and be smart.”

To be clear, the lefty from Bright’s Grove, Ont., hopes his health allows him to play at the highest level of pro golf for at least another 10 years. At the same time, it’s hard to ignore the growing role of business in his life.

Weir was the guest of honour at the beautiful Chateau des Charmes vineyard in the heart of Ontario’s wine country for Monday’s announcement that he would be moving his operation there after three years with Creekside. The importance of his presence in the region was evidenced by the wide spectrum of people from within the province’s wine industry in attendance – not to mention the handful of local politicians.

And that event was only part of the reason for this week’s business trip to Ontario.

On Tuesday, he’ll conduct one-hour interviews with five Canadian golf course architects who are vying to become his design partner. Each of the men has already submitted plans for a course that could be built adjacent to the Predator Ridge resort in Vernon, B.C., and will essentially be pitching themselves to Weir.

Chris’ full story is here.

As for me, I’ll be sitting in the previously mentioned interviews for the day. For more explanation, see my post here. I won’t be adding too many details other than to say I’m confident all the designers can build a great course with Mike and that the news of how passes the audition will reach the public’s ears soon enough — though not from me.

Stay tuned.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

7 CommentsLeave a comment

  • Does Mike honestly expect that he can build a successful business after meeting with 5 random people for 1 hour each!!! He must be insane. No one in their right mind would enter a business arrangement without carefully selecting their partner. This whole process is ridiculous. It shows that he is not concerned with the product but instead only cares about his bottom line. How will he have time to build great courses when he doesn’t even have time to pick the best partner!

  • You write “I was there observing more than reporting. ” Isn’t that what you normally do? You really aren’t much of a reporter, more a hanger on that likes to milk freebies. Tell us what you got for free yesterday…obviously some wine and a loot bag. Anything else? What was in the loot bag?

  • If you read the story it says Mike will meet with 5 people who are already accomplished designers and they each have a version of the development at Predator Ridge to review with Mike during the interview. This should give him a good idea of what he’s got to work with…..it’s not like he’s interviewing someone straight out of golf design school.

  • There was no loot bag. What a disappointment! Only a free glass of wine.

    As for the interviews, anyone ever done a job interview? How many of those lasted an hour and had presentations of more than 100 pages in advance of the interview?

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