I spent the day hanging out at the Chateau Des Charmes, a Niagara winery, for the launch of Mike Weir’s new wine brand, Weir Wine. It was an interesting experience, since I was there observing more than reporting. CP’s Chris Johnston picks up the story and brings out one of the reasons Weir was in Ontario — to conduct interviews for his design partner in the newly formed Weir Golf Design.
As for the wine event — it was interesting to see just how Weir conducts himself when surrounded by people who want to pull him in six different directions at once. There’s a lot of patience involved, I can assure you.
Here’s a taste from the CP story:
Mike Weir is the first to point out that he’s not getting any younger.
But when you see him deftly work his way through a room of dignitaries or hear him speak about his budding golf course design business, he doesn’t exactly seem like an aging athlete on the verge of fading into oblivion. In fact, the 38-year-old looks more entrenched than ever with an evolving career that hinges on more than just his wedge game or putting stroke.
With a growing roster of interests away from the links, it might be time to start referring to the Canadian icon as both a golfer and a businessman. Even Weir admits the transition is inevitable.
“When you’re pushing 40, you’ve got to think about what you’re going to do when you’re done (playing),” he said Monday. “I still feel I can play for a long time, but you’ve got to set yourself up and be smart.”
To be clear, the lefty from Bright’s Grove, Ont., hopes his health allows him to play at the highest level of pro golf for at least another 10 years. At the same time, it’s hard to ignore the growing role of business in his life.
Weir was the guest of honour at the beautiful Chateau des Charmes vineyard in the heart of Ontario’s wine country for Monday’s announcement that he would be moving his operation there after three years with Creekside. The importance of his presence in the region was evidenced by the wide spectrum of people from within the province’s wine industry in attendance – not to mention the handful of local politicians.
And that event was only part of the reason for this week’s business trip to Ontario.
On Tuesday, he’ll conduct one-hour interviews with five Canadian golf course architects who are vying to become his design partner. Each of the men has already submitted plans for a course that could be built adjacent to the Predator Ridge resort in Vernon, B.C., and will essentially be pitching themselves to Weir.
Chris’ full story is here.
As for me, I’ll be sitting in the previously mentioned interviews for the day. For more explanation, see my post here. I won’t be adding too many details other than to say I’m confident all the designers can build a great course with Mike and that the news of how passes the audition will reach the public’s ears soon enough — though not from me.