My latest National Post column was inspired by a clinic held yesterday in Los Angeles with Tiger Woods and Anthony Kim. Since Woods is injured, he couldn’t put on the clinic, which is where Kim stepped up. Both are Nike players and the clinic was apparently held for select media and top clients of Nike.
Here’s a taste:
If golf is going weather the financial storm, it will take the likes of Anthony Kim to become the poster boy for the next generation of professional golfers.
He’s got style. He’s full of attitude. And he’s got one of the most explosive games since a fellow named Eldrick won a boatload of U.S. Amateurs and turned pro.
IMG, the talent agency and marketing behemoth, believes the opportunities for Kim are boundless and that he can be a rival to Tiger Woods.
On Wednesday, any talk of rivalries was set aside while Kim hosted a corporate event in Los Angeles for Nike alongside Woods, who is still recovering from knee surgery. IMG agent Chris Armstrong, who is based in Toronto, says the young golfer – who is only 23 – represents a chance to raise the profile of the sport beyond its standard audience.
“He has a lot of charisma, charm and swagger, and that’s not something you always see on the PGA Tour,” Armstrong says. “And it is exactly what the game needs if it is going to capture the youth audience.”
Full column is here.
