Some secret: Singh excelled in 08 with Canada’s own Element 21

It’s enough to make you wonder why they bother.

Element 21 Golf Co., the Toronto-based purveyors of golf clubs and shafts made with its much-ballyhooed proprietary Scandium alloy, issued a news release Tuesday celebrating the fact that an “unnamed player” had enjoyed notable PGA Tour success using their Scandium Sc shafts “on an unendorsed basis.”

Because of that last part, they can’t identify Vijay Singh by name. They can, of course, point out that he won the FedEx Cup, which begs the question: what’s the point of keeping his name so quiet?

Tuesday’s release clarifies one lingering issue _ Singh has, in fact, been using the Scandium shafts since last summer, contrary to lingering speculation that he abandoned the shafts after only a short period.

It must be maddening for Element 21, considering the primary selling point of the shafts is the alloy’s shock-dampening characteristics _ the so-called ShockBlok technology, which the company says reduces the impact of impact, as it were, by an impressive 270 per cent.

Singh, of course, is a legendary range rat, and has been putting up with tendonitis in his forearm for a number of months. What an ideal candidate for an endorsement contract.

Element 21 presumably can’t afford a marquee player like Singh. What they can do is draw attention to the fact that he _ sorry, someone _ is enjoying success at golf’s highest levels using their products, and they’re well within their rights to do so.

When a product works, shouldn’t the people responsible be allowed to tell the world, unfettered by this sort of nonsense?

Clearly, Singh’s existing contracts make it impossible for another manufacturer to lay a claim to his success, even when it’s a completely legitimate claim.

But when a player’s identity is all but impossible to conceal, why can’t common sense be allowed to prevail? Check out the (rather shabbily written) news release for yourself:

TORONTO – Sep 29, 2008 — Element 21 Golf Company (OTC BB:ETGF.OB – News) (Frankfurt:BJQ.F – News), the manufacturer of advanced Scandium Alloy golf and fishing equipment, announced today that the player using Element 21 Scandium shafts has clenched the FedEx Cup after winning the Bridgestone, Barclays and Deutsche Bank.

This player switched to the Scandium shafts in the summer of 2007 and has been using scandium shafts on an UNENDORSED basis since then.
In a recent interview, the player attributed his wins to the accuracy of his irons, that have been shafted with Scandium shafts for over a year. This player has a reputation of being the hardest working professional golfer, hitting thousands of golf balls on the practice range daily and playing in numerous events worldwide each year. Following his switch to the Scandium shafts, he was quoted as saying that he experienced less vibration — and, therefore, less strain — in his elbows when he hits the Scandium shafts. He has suffered from an ongoing elbow injury, so the Scandium shafts, with vibration dampening ‘ShockBlokTM’ technology, help keep that from flaring up.
“FedEx Cup win is a real milestone for Scandium technology. The fact that top players are using this technology on unendorsed basis is a true endorsement for Scandium performance,” stated Dr. Nataliya Hearn, Element 21’s CEO.
Scandium ScTM Metal Shaft Technology:
Scandium ScTM Metal Shafts are manufactured using a proprietary 25-step production process to create a seamless, extruded shaft. Variable wall thickness and the alloy’s high tensile strength results in a vibration dampening system called ShockBlokTM with 270% better shock attenuation than steel shafts that protects golfers’ bodies, bones and joints. Each Scandium ScTM shaft is made from a single piece of Scandium ScTM Metal resulting in unmatched consistency from club to club as well as unprecedented accuracy and distance and an industry leading torque of as low as 1.4 degrees.
On average, the Scandium ScTM Shafts registered substantially longer distance than any other shaft it tested against, in some cases by as much as 16 yards at identical swing speeds, using identical 6 iron heads for the test.
While the added distance of the Scandium shafts was impressive, the dispersion/accuracy ratings it achieved were even more overwhelming. The Scandium shafts recorded dispersion/accuracy ratings as low as +/-1.33 feet from the target zone on center hits. This low dispersion rating showed that the Element 21 Scandium shafts are nearly 5 TIMES more accurate than their nearest competitor.
Scandium Metal Shafts are exclusively distributed in USA by Kanata Shaft Company. Additional information on the Scandium Shafts can be found at: 1-888-574-2387 (order line), 1-877-722-1911 (tech line).
About Element 21 Golf Company:
Element 21 Golf Company (e21) develops and markets award winning golf and fishing products made from the Company’s next-generation, proprietary Scandium Alloys. Element 21’s high performance products deliver dramatic improvements in distance, consistency, accuracy and feel over the most popular products in the US$5.5 billion golf and the US$48 billion international fishing markets.
Originally developed for advanced aeronautics in jet fighters including the MiG, Element 21’s patented Scandium Alloys provides the highest strength-to weight ratio of any material currently used in sports — 25% improvement over Titanium, 40% improvement over Graphite/Epoxy, 52% improvement over Aluminum, 70% improvement over Steel. They also provide unique vibration dampening properties resulting in products with unprecedented feel over competing materials.
Element 21 Golf Company has recently expanded its product line to include fishing equipment that has quickly secured international recognition by winning several top honors at the 2007 ICAST, the world’s largest sports fishing trade show.

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James McCarten

When James McCarten isn't at the Ottawa offices of The Canadian Press, where he works as parliamentary news editor, he's either on the golf course or putting off his latest freelance golf-writing gig to spend time with wife Lisa and school-age kids Claire and Lucas. With 20 years of experience in Canadian journalism, James also suffers from a financially crippling addiction to all things Scotty Cameron.

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