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Callaway’s new FT-iQ: OK, so maybe looks aren’t everything

Callaway's FT-iQ driver If you thought the square-headed driver phenomenon was just a passing fad, think again.

In an effort to follow up on its successful FT-i line, Callaway Golf has taken the wraps off its latest offering: the decidedly peculiar looking FT-iQ.

Available in Canada in mid-November, the FT-iQ is being billed by Callaway as a new high-water mark for drivers that already push the edge of the envelope in terms of forgiveness, distance and accuracy.

What it won’t do, at least as far as I’m concerned, is win any beauty contests.

Give the boys and girls at Callaway some credit, though, for ramping up the rhetoric to unprecedented levels. According to the news release from earlier this month, the FT-iQ “melds several cutting-edge components into a sleek shape inspired by stealth jets and futuristic concept cars.”

“Callaway Golfs designers believe it is the smartest, most advanced driver in the world.”

Of course they do. In fact, Jeff Colton _ Callaway’s senior vice-president of research and development _ says it’s 35 per cent straighter than the FT-i.

That’s quite a claim, considering Callaway also boasts that the FT-iQ the longest driver they’ve ever built.

But the proof of the technology is in the hitting, to coin a phrase, so we’ll resist passing judgment until after we’ve had a chance to give it a whirl.

Concord, ON “ Callaway Golf has long been known for pushing the industry forward with innovative equipment. Today, the company introduced the most technologically advanced driver in the history of Callaway Golf: the FT-iQ. The unveiling took place at Callaway Golfs international sales meeting in Rancho Bernardo, Calif.

FT-iQ is the result of a multi-year, multi-million dollar program undertaken by Callaway Golfs world-renowned Research and Development team. Pushing multi-material Fusion Technology beyond previously held limits, the FT-iQ melds several cutting edge components into a sleek shape inspired by stealth jets and futuristic concept cars. Callaway Golfs designers believe it is the smartest, most advanced driver in the world.

FT-iQ is a smart driver because power without precision is useless, said Jeff Colton, Senior Vice President, Research and Development at Callaway Golf. Not only is the FT-iQ the longest driver weve ever developed, its also 35 per cent straighter than the FT-i, our previous benchmark for accuracy.

FT-iQ incorporates Complete Inertial Design, a Callaway Golf design principle which factors all of the clubs characteristics “ Moment of Inertia (MOI), Center of Gravity (CG), CG bias, face design, loft and lie “ to optimize the clubs overall performance.

For more than 25 years, Callaway Golf has relentlessly cultivated the most advanced materials and processes to create game-changing equipment, said George Fellows, President and CEO of Callaway Golf. FT-iQ is the latest example of the devastatingly powerful and accurate equipment were bringing to golfers all over the world.

FT-iQ is available in mens and womens versions in both standard and Tour models. The standard models feature 9, 10, 11, and 13 (HT) degree lofts. The 10 and 11 degree models are available in left-handed versions. The Tour version has a slightly more open face, and is available in 8.5 and 9.5 degree lofts; the latter is also available in a left-handed version.

The FT-iQ once again proves Callaways commitment to make every golfer a better golfer and be an industry leader, added Scott Reid, Managing Director of Callaway Golf Canada. And this is just the beginning of a number of exciting new innovations we will introduce to Canadians in the upcoming months to help all levels of golfers achieve a better game.

FT-iQ will be available internationally on October 15 and in the United States and Canada on November 15.

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James McCarten

When James McCarten isn't at the Ottawa offices of The Canadian Press, where he works as parliamentary news editor, he's either on the golf course or putting off his latest freelance golf-writing gig to spend time with wife Lisa and school-age kids Claire and Lucas. With 20 years of experience in Canadian journalism, James also suffers from a financially crippling addiction to all things Scotty Cameron.

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