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D2 Man: “Playin’ safe golf’s like sippin’ cocoa”

It’s long been among the most maligned golf brands of all time, but if you haven’t noticed, Top-Flite _ dismissed by the single-digit set as architects of the world’s hardest golf ball _ has been carving out a new niche of late.

Unless you’ve been under a rock for the last couple of years, you’ve surely seen Kenny Mayne of SportsCenter fame pitching Top-Flite’s new Gamer and Freak balls to supposedly unsuspecting golfers.

It’s all part of Callaway’s effort to breathe life into the moribund brand it purchased back in 2003 _ a deal that has already yielded significant dividends in terms of the impact of some of those Top-Flite patents on the research for Callaway’s own line of premium balls.

Does it work the other way? Has Callaway’s own proprietary research helped to rescue the Top-Flite line? We’ll explore that in a coming review of both the Freak and the Gamer balls.

In the meantime, check out the antics of D2 Man _ somebody’s ambitious and entertaining effort to take the brand viral _ here.

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James McCarten

When James McCarten isn't at the Ottawa offices of The Canadian Press, where he works as parliamentary news editor, he's either on the golf course or putting off his latest freelance golf-writing gig to spend time with wife Lisa and school-age kids Claire and Lucas. With 20 years of experience in Canadian journalism, James also suffers from a financially crippling addiction to all things Scotty Cameron.

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