Marketing 101 – Keep ‘Em Coming back

Whether you’re running a golf course or a retail store or if you are and equipment or an apparel manufacturer, you need to focus on customer loyalty. One of the easiest ways to get that loyalty is to use the technology right in front of you – the computer. By simply providing your customers to talk to you and other customers through a forum or a pop up microsite you can encourage repeat visits which inevitably can turn in to repeat business. People love to talk about themselves so why not give them a forum on your site to do it. They can talk about their own rounds of golf. Their feelings on the current fashions your offering. They can talk about their own experience with your latest equipment. You can even offer incentives for people to post their comments and stories. By building a stronger community you are building strong loyalty.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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