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TaylorMade commemorative logo front and centre at the Open Championship

TaylorMade's commemorative Open Championship bagIf you were paying attention during Thursday’s coverage of the Open Championship, you might have seen a lingering shot of funky new logo on the head cover in Sergio Garcia’s bag.

That logo is a special Open Championship insignia designed specifically for the tournament _ part of a company-wide effort to produce specially designed commemorative gear and apparel for staff players to sport in each of the four majors.

If you’re into that sort of stuff, replica versions of the hats, stand and staff bags are for sale, with TM’s MSRPs as follows: hat–$24.99, staff bag–$499, stand bag–$189.

From the news release:

Two specially logoed bags have been created for each TaylorMade Tour Staff player playing in the Open Championship. After the event, each player keeps the bag and autographs the other. All autographed bags are sold to a private collector, and the proceeds are donated to the First Tee, an initiative of the World Golf Foundation that creates new facilities and access to golf with a special emphasis on kids who otherwise may not have an opportunity to experience the game.

Interesting. And some pretty clever marketing that’s already paying dividends, too, as Thursday’s nice tight shot of Sergio’s head cover can attest.

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James McCarten

When James McCarten isn't at the Ottawa offices of The Canadian Press, where he works as parliamentary news editor, he's either on the golf course or putting off his latest freelance golf-writing gig to spend time with wife Lisa and school-age kids Claire and Lucas. With 20 years of experience in Canadian journalism, James also suffers from a financially crippling addiction to all things Scotty Cameron.

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