Second Skin Makes Inroads

Company news crossing the G4G desk this morning:

Second Skin Garment Companys renewed commitment to promotional and corporate golf apparel is paying dividends for the Toronto-based company.

One of our business goals in 2008 has been to return Second Skin to the forefront of corporate golf apparel sales in Canada and we made significant inroads during the first quarter of the year, says Don Nichols, Executive Vice-President of Sales and Marketing.

As part of the program, Second Skin Corporate is dedicated to ensuring core pieces in stock 24/7 to ensure orders are met with an instant turnaround. In fact, they now have regular product shipments coming into the warehouse on a weekly basis and a corporate specific sales team is in place across Canada.

We have made a commitment to our customers to provide an in-stock program, Nichols says. When you look at the technical fabrics that we use and the superior pricing that we bring to the table we believe were providing excellent value.

Earlier this spring Second Skin launched a corporate web site where customers can view both mens and womens 2008 catalogues for outerwear, rainwear and golf shirts, learn about fabric technology and review size charts before ordering product. Second Skin also has a great selection of golf hats and a full line of accessories covering everything from divot tools to money clips.

Along with a growing list of corporate partners, the program is also available for pro shops and is ideal for tournament and member/guest events.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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