Marketing 101 – Think like a golfer

It is a privilege to work in the golf industry. One of the perks of that privilege is playing free rounds of golf either at your own course or as an invited guest at someone else’s course. If you start taking these perks for granted you’ll end up forgetting what the real experience for a golfer is and end up with a skewed perception of what the golfer wants for their experience at your course.

If you start hearing about a golf course that is delivering exceptional service and want to experience it for yourself, book your tee time over the phone and pay with your own money out of your wallet. Experience the course as any weekend hacker would and then you’ll have a better appreciation for the kind of golf experience your customers expect from you.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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