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Marketing 101 – Promoting the Green

Not everyone loves the game of golf but everyone does love the look of a golf course. Even the most adamant haters never deny the beauty of the fairways and prefer the flapping flags to the alternative – another strip mall with the same old franchise sandwich shops.

Golf courses help keep our country green but way too many are potential environmental hazards. Between the chemicals used on the grass and the gas used in the tractors, whatever good the trees do for the environment is quickly outweighed by technology.

Using alternative and natural fertilizers as well as alternative fuels or even hand cutting not only helps the environment but can be an amazing marketing tool. Imagine if you can promote your golf course as truly environmentally friendly. Golfers would come to your course to see what you do differently and then would demand other courses to follow suit.

In the short term you might have to spend a little more but in the long term the returns to your bottom line and the earth could be immeasurable.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

3 CommentsLeave a comment

  • Hey Stevie,

    Great idea…. Can you look into whether CBS will cancel their coverage of the Masters this season? If not, maybe they could broadcast it in black and white, rather than HD!

    As long as golf is televised and viewed by the masses, there will always be the demand for lush, exceptionally manicured conditions (at bargain basement prices!!)

    And the transport truck, stuck in traffic on the 401 while delivering your “alternative fuels” will polute the air far worse than any fairway mower or greens mower ever will!

    There’s probably more harmful chemicals in most garden salads than on many of the nation’s golf courses. Why don’t we actively ban all farmers from using pesticides and chemicals ? Why? Because we all need to eat….., and we won’t buy shriveled up, insect infested produce at twice the price!

  • Dear Krusty and Rayzer,

    I’m an avid golfer and a marketer who tries to come up with marketing solutions with having my head stuck in a sand trap.

    fairway Stevie

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