Marketing 101 – Filling the tee sheet

The only thing that looks better to a golf course owner then his well manicured fairways and shortly cropped greens is a full tee sheet. At the same time, nothing causes greater consternation than blank blocks throughout a day’s schedule.

A number of courses run last minute promotions in hopes of filling those holes. As a result, golfers have gotten used to waiting it out in hopes that discounts will be offered by desperate courses who’d rather make a couple of bucks than none at all.

How about an idea that fills up the tee sheet well in advance of a play day? I suggest courses offer discounted rounds to players who book EARLY. How about a 10% discount if you book up to 7 days in advance, 5% discount if you book 3 – 6 days in advance and a full rate for anything booked after that?

Reward the early bookers and provided a great golf experience and they will surely return again and again while those that booked too late will know in the future that they can get preferred times at preferred rates by booking early. Simple.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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