Marketing 101 – The golf course owner

Hello. It’s January 2008 and the golf season is only a couple of months away. Here are some questions to get you started:

Have you done your planning for how you’ll makret the course this year?
How will you increase the number of rounds played?
Do you have a number of promotions laid out for the upcmoning season?
Do you have an e-mail list to work from and to build upon?
If you do, are you blasting out any information yet to start the juices flowing in your customers?
If you don’t have an e-mail list, do you have a stratedgy in place to start building one?

Once you’ve answered these questions you can start answering the questions about what kind of experiance golfers can expect at your course this year.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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