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TaylorMade Launches New Balls

TM’s announcement from today. Note Sergio Garcia was playing one of these balls when he almost won the British Open…

The TaylorMade-adidas Golf company has introduced six new golf ball models engineered to promote longer distance and better performance for a broad spectrum of player types. For the first time, four ball models will carry the TaylorMade® name and all will feature a new proprietary aerodynamic technology called Low Drag Performance, which promotes improved distance on the most common types of off-center driver hits.

“We’re proud to offer golfers this great selection of new balls,” said Mike Ferris, vice president of TaylorMade’s golf ball division. “We’ve worked hard to prove that TaylorMade is a golf ball company as well as a golf club company. The superior performance of these products is proof of that. Our Tour Staff professionals raved about the performance of these balls during testing. We’re confident that recreational golfers will be just as impressed.”

“We analyzed more than 80,000 swings and found that there are a significant amount of off-center hits for players of every handicap level. With Low Drag Performance, we’ve designed a technology that keeps the ball in the air longer by maintaining lift and reducing the drag, or resistance against the ball in flight,” said Dean Snell, senior director of research and development for TaylorMade and Maxfli. “Through our research we were able to create performance benefits for players who have driver spin rates from 1,000 to 3,000 rpm, compared to previously when we fit balls to match 2,500 to 3,000 rpm. So we’ve created a ball that works for a wider range of players.”

TaylorMade® balls are played by more than 120 tour pros around the world including Sergio Garcia, Justin Rose, Retief Goosen, Sean O’Hair, Fred Funk, Darren Clarke, Hale Irwin and Natalie Gulbis*. Now TaylorMade is introducing three new tour category balls: the new Tour Preferred Red, Tour Preferred Black and Burner® TP. Each has been tested by tour professionals and will be played on tour.

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TaylorMade’s new Tour Preferred Red is a four-piece ball designed for higher spin players who want the ultimate in tour performance. Its four components include 1) NdV4 core, consisting of an advanced neodymium compound that delivers faster ball speed to promote more distance; 2) Distance Mantle, consisting of a copolymer compound that boosts COR and initial velocity to further enhance speed and distance; 3) Feel Mantle, consisting of an elastomeric compound that allows this ball to deliver 15% softer feel than the original TP Red, while also enhancing spin control; and 4) Cast Thermoset Urethane Cover, which is the tour standard for predictable spin and supreme shear-resistance.

Tour Preferred Red’s 360-dimple pattern promotes a mid-to-low flight, and also incorporates TaylorMade’s proprietary Low Drag Performance (LDP) aerodynamics to promote improved distance on the most common driver mis-hits, which occur on the upper portion of the clubface. LDP was developed to help golfers achieve longer average driving distance.

Additionally, Tour Preferred Red is engineered to promote especially high speed and distance off the driver; to deliver controllable full-shot and greenside spin; and to be exceptionally resistant to the effects of head winds and crosswinds.

The new TaylorMade Tour Preferred Red balls will be available nationwide at TaylorMade’s retail partners starting on January 1, 2008 with an expected retail price of $39.99.

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TaylorMade’s new Tour Preferred Black is a three-piece ball designed for lower spin players who want soft feel, fast ball speed, increased distance and tour-caliber spin. Its three components include 1) NdV4 core, consisting of an advanced neodymium compound that delivers faster ball speed to promote more distance; 2) Distance Mantle, consisting of a copolymer compound that boosts COR and initial velocity to further enhance speed and distance; and 3) Cast Thermoset Urethane Cover, which is the tour standard for predictable spin and supreme shear-resistance.

Tour Preferred Black’s 360-dimple pattern promotes a mid-to-high flight, and also incorporates TaylorMade’s proprietary Low Drag Performance (LDP) aerodynamics to promote improved distance on the most common driver mis-hits, which occur on the upper portion of the clubface. LDP was developed to help golfers achieve longer average driving distance.

Additionally, Tour Preferred Black is engineered to promote especially high speed and distance off the driver; to deliver higher full-shot and greenside spin; and to be exceptionally resistant to the effects of head winds and crosswinds.

The new TaylorMade Tour Preferred Black balls will be available nationwide at TaylorMade’s retail partners starting on January 1, 2008 with an expected retail price of $39.99.

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For Players Who Love to Bomb It: Burner® TP and Burner®
There’s a certain segment of golfers who love to swing big, hard and fast. Who take special joy in going after the ball. For them, TaylorMade created the Burner TP and Burner golf balls.

The Burner® TP ball employs advanced three-piece construction to combine outstanding distance, tour-caliber bite and soft feel. Vital to Burner TP’s performance is its HPF 1000 SpeedMantle® which teams with the high-energy / low compression core to limit spin off the driver, and which also teams with the IothaneTM cover to increase spin off the short irons “ providing the most spin on approach shots of any TaylorMade ball. Iothane is itself a small miracle, being soft and durable while also promoting excellent spin. The 75-compression count makes Burner TP arguably the softest Tour ball available in the market.

Burner TP also employs a 342-dimple version of TaylorMade’s new Low Drag Performance (LDP) pattern to promote improved distance on the most common driver mis-hits, which occur on the upper portion of the clubface. LDP was developed to help golfers achieve longer average driving distance.

The new Burner TP balls will be available nationwide at TaylorMade’s retail partners starting on January 1, 2008 with an expected retail price of $24.99.

Noodle+ has been fortified. It’s engineered to be longer by 10 yards and softer by 29% compared to the previous Noodle. Its two-piece construction includes the new Impact Propulsion Core, which stores energy with greater efficiency and releases it with greater energy. That equals higher ball speed and softer feel. Part of the reason the core is so soft is due to the Iothane cover, which feels and sound amazingly soft, yet its muscular construction gives it first-rate durability and shear-resistance.

The new Noodle+ will be available nationwide at TaylorMade’s retail partners starting on January 1, 2008 with an expected retail price of $15.99.

The newest Noodle is the Noodle+ Lady, a two-piece ball created specifically to appeal to women and to perform better for women. On the inside is the soft and fast Live-Action Core that’s engineered to compress easily at moderate swing speeds and to spring off the clubface high and fast to promote increased distance. Outside is the Iothane 56 cover that also contributes to this ball’s soft feel, while likewise delivering the durability and shear-resistance that today’s golfers insist on. Plus, highlights embedded in the cover material create a subtle yet diamond-like sparkle and shine.

“The new Noodle+ promotes dynamic distance off every club, yet feels incredibly soft. It combines the yardage of a distance ball with the super-soft feel of a balata-covered ball, an achievement that we’re extremely proud of,” said Snell. “Noodle+ Lady’s lively two-piece construction and high-lift dimple design promote longer distance compared to other ‘women’s balls.’ All in all it delivers a significantly better and more satisfying ball-striking experience for women golfers.”

The new Noodle+ Lady will be available nationwide at TaylorMade’s retail partners starting on January 1, 2008 with an expected retail price of $15.99.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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