My latest Score column, investigating the potential fallout from a sponsorship by LG Electronics, is on Scoregolf.com now.
The Royal Canadian Golf Association (RCGA) apparently has a sponsor for the Canadian Open in the wings. That has to be positive, right?
The answer is, to quote a famous English rock band, definitely maybe.
The departure of Bell Canada as title sponsor after the 2005 Canadian Open was a huge blow for the RCGA. It cost the organization upwards of $5 million in lost revenue annually and hamstrung the RCGA when it should have been working to secure a better date for the tournament when the PGA Tour was reworking its schedule.
However, it also necessitated positive changes to an operation that was largely in stasis for a decade. For starters, the RCGAs former executive director, Stephen Ross, was at the helm of the organization for too long. And flush with $2 million in Canadian Open profits each year, the RCGA simply didnt have to become nimble and sharp. After all, their windfall provided a financial cushion, so the operation could make mistakes and still recover.
You can find the full column here.