Precept announces the launch of new game improvement balls

This info hit the inbox at HQ this morning:

With the unveiling of the LADY iQ 180 and DISTANCE iQ 180 golf balls, Precept brings premium technology to the slower-swinging segment of the market, offering a smarter alternative to Tour-level balls. Both iQ 180 balls feature a super soft core, and enhanced ionomer seamless cover for jaw-dropping distance and feel.

In the same way that TOUR professionals are used to test elite player balls, early testing of the Lady iQ 180 was done specifically with recreational players. The super soft core creates greater ball deformation at impact, which results in increased distance with all clubs. In addition, the combination of the core and soft Ionomer cover reduces excessive sidespin for a straighter, more accurate ball-flight.

The cover boasts a 342-dimple design with patented Seamless Cover TechnologyTM providing a consistent trajectory even in windy conditions. The softer high-energy core creates the ideal conditions of high launch and low spin off the driver, resulting in more airtime and added distance. In addition, the soft cover and core also provides great feel and control with the scoring irons and around the green.

Ever since the MC Lady took the golf world by storm six years ago, other brands have tried to duplicate the success of Precepts long and soft combination, said Brandon Sowell, Precept Golf Ball – Marketing Manager, Bridgestone Golf, Inc. The LADY iQ 180, which was designed specifically for slower swinging golfers, features the softest compression of any ball on the market, once again separating us from the pack.

The LADY iQ is available in Clear White, Bright Yellow and Bright Pink.

The DISTANCE iQ 180 features many of the same performance attributes as the Lady version, with a slightly stronger feel and traditional white color, for men. The DISTANCE iQ 180 also takes advantage of Bridgestones proprietary truly Seamless Cover Technology with a 330-dimple design providing more consistent ball-flight than other game improvement golf balls.

Both iQ 180 golf balls will be available August 1st with a suggested retail price of $30 per dozen.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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