For those of you who are unsure about changing the direction of their business or their lives, take a look at this tidbit posted on www.sethgodin.com:
Here’s today’s entrepreneurial trivia question:
Even after Starbucks had five stores and more than 20 employees, which item was unavailable for purchase at their stores:
Espresso
Hot Coffee
Biscotti
Frappucino® blended beverage
Actually, it’s a trick question. The answer is ‘all of the above.’ It wasn’t until several years after the company was up and running that they realized it would be a good idea to sell any beverages at all. All they sold was beans (but you could get a free taste of coffee if you asked nicely).
It might not be too late to fix your marketing/story/product mix.
