How remarkable are you?

Is what you’re selling remarkable? Take a look at how you’re marketing / advertising your golf course. Could any other golf course run that same ad? If so, change it! If you stand out you will stand out. And if you do stand out perhaps people will notice you and choose you.

You don’t believe me? What does Dutch Boy do? They sell paint. There are a lot of companies that sell paint. Dutch Boy was getting lost in the paint noise. What did they do? They changed their cans to an easy to carry and no spill plastic can. It was more expensive but people talked about the cans and it saved the company. You too can be remarkable and watch what happens.

More proof of how irresistible remarkable can be:

Click here, watch the video and I dare you to not share it with others.

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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