A heads up to all those fans of Hunters Pointe, [photopress:LochNess_Links.jpg,full,alignright]Graham Cooke’s strong design near Welland, Ontario (with the help of the talented Yannick Pilon). I received a call from new director of golf, and all-around good guy, John Hayward, noting the course is going through a rebranding. In the spring, the Hunters Pointe name will disappear, to be renamed Loch Ness Links.
I must admit to being perplexed by the decision when John first told me about it. I always liked Hunters Pointe as a name, but the course owners wanted something that was more representative of the faux-links theming at the course, and apparently settled on Loch Ness Links. The new name is supposed to tie in with the huge pond with which 9 and 18 play around.
As part of the rebranding, the course is also being rerouted, so golfers will start on the 10th hole, as opposed to the existing #1. That change was made due to the perceived difficulty of the current opening holes.
I must admit to finding this odd — especially since the new #2 is arguably the toughest one shot hole on the course, and I always felt the first hole gradually drew golfers into the round, before demonstrating the teeth of the course.
It will be interesting to see what sort of change this rebranding brings.