An interesting email passed through my inbox yesterday from the Ontario PGA. First I ignored it, but then I though I should take a look at the
propaganda email before I trashed it.
Turns out the Ontario PGA has done a deal with a company called Golf Flagstick Advertising. And yes, Golf Flagstick Advertising does just what you think it does.
Here’s a word from the
ad pusher Ontario PGA:
“Golf Flagstick Advertising is yet another way for the Ontario PGA to deliver greater value to our partners,” said Ontario PGA President, Kevin Purcell.
Well the good news is that having ads all over your flagsticks is apparently okay with the R&A and USGA. Now I can breathe a sigh of relief:
Golf Flagstick Advertising is a new, patented product which delivers a unique opportunity for on-course sponsorship and increased brand awareness. Both the R&A and USGA have ruled that Golf Flagstick Advertising complies with the rules of golf governing the size and appearance of a golf flagstick, allowing the product to be used on golf courses world-wide.
So I’m intrigued at exactly what kind of quality course is going to embrace ads on their flagsticks. And who, exactly, is going to pull the flagstick and stop to look at the ad?
I can see it now:
Jim: Hey Bob, can you grab the flagstick?
Bob: Will do. Oh, wait a minute, there’s a great ad on here for a local Chinese joint up the road. That’s pretty cool. Exactly what I was hoping to find when we hit the 18th. Now hole this putt buddy and let’s go eat!
Oh, who am I kidding — this will probably be a huge hit with the same courses that charge $4 for a bottle of water.