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New ProV1

I had pictures last week, but now comes the official release:

Tour-Validated Product Enhancements Made to World’s Best-Selling Golf Ball Franchise

Fairhaven, MA (February 8, 2007) – Titleist applies innovation and advancements to make the world’s best-selling golf ball models even better. Product improvements to the tour-validated New Pro V1 and New Pro V1x have been designed to deliver exceptional performance for golfers at all levels of the game…..

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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  • “designed to deliver exceptional performance for golfers at all levels of the game….. ”

    What performance benefits are they delivering to high handicappers? I’d love to see side by side testing of unmarked balls among 10+ handicap players. I’d be willing to bet they can’t tell the difference between the “new” ProV1 and a 2004 Wilson True. I’m not a cynic, in that I use high end golf balls and believe in their benefits, but I see way too many Joe Average golfers dropping $60 per dozen and losing half of them in a round.

    Any word on how much more money the “new” innovation and enhancements will cost us?

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