A fascinating discussion took place last week. The question was raised if it was better to have more rounds played at a lower greens fee or fewer rounds at a higher cost. I argued that more rounds at a lower fee would generate more word of mouth (provided that the experience is exceptional). An opposing view said that more rounds only meant higher maintanence costs. I scratched my head in wonder. Isn’t the whole point to fill up your tee sheet? Perhaps the best strategy for fewer rounds at a higher cost would be seperating tee times so that there would never be a back up. I for one have always enjoyed the feeling of my group being the only ones on the course. We can play at our own pace (fast) and therefore enjoy he experiance all the more. That being said…I’d still rather pay a lower price and be able to afford more rounds in a season.
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A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.
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What about the impactof having 200 people through your Pro shop/snack bar/lounge areas vs. 100 people? Surely the courses must be making money in these departments?