Always Fresh, the book I wrote with Tim Hortons co-founder Ron Joyce, hit new highs this week, selling almost 1,000 copies in stores across Canada this week alone and making the Toronto Star’s best seller list, as well as being #2 on the Financial Post’s business books best seller list.
Ron and I have also been busy doing publicity for the book. Yesterday I was interviewed for a half hour for an ROB TV documentary on Tim Hortons, and later in the day I spent 20 minutes talking about Ron and the book on a call-in radio show.
We’ve also been getting more nice reviews. The Halifax Chronicle Herald reviewed the book, as did the Winnipeg Free Press.
