After more than a year of work, the book I wrote with Ron Joyce, co-founder of Tim Hortons, hits shelves at the end of this week. I met with my editor yesterday and obtained a copy. I’m thrilled to say I’m pleased with the result. The book looks good and the reaction to it has been terrific. Macleans even did a cover story on the book, which you can read here. It is a bit over the top, but what can you expect from a magazine helmed by the man who helped create the National Post. The expectation is that Always Fresh will become a Canadian bestseller, especially seeing as HarperCollins printed 15,000 in hard cover.
I’m not sure whether I’m excited or relieved to finally see the book out. It has been a long road with lots of work, but I think this will become the book to turn to for anyone who wants to know about their favourite coffee chain and its success over the past 40 years.
Now back to the golf….