Furyk signs with Srixon

Interesting press release below noting Jim Furyk has apparently ended his long standing relationship with the Hogan Company (really Callaway now) and has signed on with Srixon. Apparently it is for the whole package, thus the quick note that Furyk is working with Srixon to develop clubs as well. I guess the final loyalty in the business lies with the almighty dollar. That said, I played some of Srixon’s balls at the end of last season and came away impressed. Here’s what Srixon said about Furyk:

“Srixon Sports USA, one of the foremost technology leaders in golf, today proudly announces a new partnership with Jim Furyk in which Furyk will play Srixon�s new Z-UR prototype golf ball and forged wedges and is currently working with Srixon�s club designers on a new set of forged irons. Additionally, Furyk will wear the company�s hat and glove and carry its signature red golf bag. Furyk will also be instrumental in helping the company develop future generations of product.”

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

6 CommentsLeave a comment

  • Robert,

    I think this is good news–Srixon’s been underrated for a little while now in my opinion. I picked up a set of their new i-506 irons late last year and have really enjoyed playing them. They’re a nice compromise iron–plenty of forged feel, but with good forgiveness too. Compared to the MP-30s I’d previously played and periodically struggled with, the 506s look similar at address in terms of topline and head size, but have a nice thicker sole to suit my mid-handicap’s swing. They’re really good irons for the forged cb crowd who might fear they’re just not quite good enough to be playing the blade-y stuff.

    Anyway, I’m a fan of Furyk’s fighting spirit so I’m happy to see him pick up an endorsement deal as a flagship type of guy.

  • I’m a fan of Furyk’s too, and it looks like he got a great deal, i.e. he can keep playing the Hogan irons he’s played for so long until Srixon designs/develops a “new set of forged irons”. I’ve always admired that he stayed with one brand for so long, and for so long didn’t take the ‘easy’ money (and with sodface’s postive comments about srixon irons, it looks like he still making good choices)

  • As a hogan iron player myself I’ve always closely watched the likes of Furkyk and (formerly) Justin Leonard. Hogan never paid their players that much and they didn’t have that many.

    But seeing a Shreakson (sp?) 🙂 hat on Furyk will be quite strange for sure.

  • The man has game, no doubt. The brand has turned into a major player in the golf industry the past couple of years.
    And I bet Furyk sees that he can make a heavy contribution in the long run. I wonder if he’s part owner?

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