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Nike No.1 at the Masters?

Carlsbad Confidential, a site run by a marketing manager at TaylorMade, has posted a fascinating story about how Nike ended up with the most sets of irons in play at the Masters on the weekend.
You can go here to read the story, but the essence is that Nike paid a bunch of the old guys (i.e. Billy Casper, Tommy Aaron) $20,000 to play their irons during the tournament. Iron use by these former champions artificially raised the total use of Nike irons for the week, giving the company the most sets in play at the tournament. Nike, which is a marketing machine, will use that info, I’m sure, in some upcoming promotional pitch.
So now I know what clubs Casper used to shoot 16 on a single hole — I wonder how that figures into the marketing pitch?

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Robert Thompson

A bestselling author and award-winning columnist, Robert Thompson has been writing about business and sports, and particularly golf, for almost two decades. His reporting and commentary on golf has appeared in Golf Magazine, the Globe and Mail, T&L Golf and many other media outlets. Currently Robert is a columnist with Global Golf Post, golf analyst for Global News and Shaw Communications, and Senior Writer to ScoreGolf. The Going for the Green blog was launched in 2004.

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