Going for the Green

Robert Thompson's comments, criticism and opinion on the world of golf.

8 responses to “TaylorMade dreaming up new golf-like game: “We’re looking at it big time,” exec says”

  1. Ari

    This sounds very interesting.. Are we talking something along the lines of Disc Golf, or something still involving golf clubs, just different targets or courses so to speak?

  2. JJ

    I am very confused (hopefully Mr. Toulon received head office approval for his comments prior to making them).
    We have a senior exec at Taylor Made telling golf to, “Get over itself”. “We need a new game and a new set of rules” because, “TM research has determined golf is not fun”. WTF!
    I had to read this article twice, and I still do not understand TM’s strategy on this issue. If they want to launch a new game with new equipment and new rules (to sell more equipment no doubt) do so but, take the high road. Be specific on the new game and use positives to sell it. Don’t try to tell us that golf is not fun! The game has witnessed explosive growth over the last 30 years and like ANY trend, growth will moderate or slow.
    No company has benefited from this growth more than TM and now their senior executives are talking trash. I for one will never purchase a TM product again. If I ran Adidas I would have to DQ Toulon for ‘slow mental play’ and unsportsmanlike behaviour.

  3. Gasper Lazzara

    Ha, do these big companies think they can just come up with a new sport and everyone will love it? …Stick with golf, TaylorMade!

    -Gasper

  4. John Hayward

    There is no question the game of golf neeeds to grow. An Industry that used to be fairly lucrative for owners/operators now struggles to break even. People find the game takes too much time out of their busy schedules and takes too much of their leisure money.

    It is a fact the for a very long time the USGA did not consider the growth of the game part of their mandate (more than likely the same could be said for Golf Canada). Even today they are looking at the growth of the game but don’t really know what to do.

    As far as creating a new “game” or a different set of rules, all I can is this: after having worked in 4 different provinces at private, semi private and public courses the majority of players outside of the private clubs have no clue about the rules of golf. The game played for the social aspect and getting some exercise. Creating a new “game of golf” to be played on existing golf courses is not going to solved this problem.

  5. Today’s Touch: They paved paradise and put up a parking lot | Adam's Touch

    [...] trying to think of a new ‘golf-like’ game? (Canadian Golfer) Share this:Like this:LikeBe the first to like this. This entry was posted in Uncategorized. [...]

  6. as

    “It is based on our research that the game is not fun, certainly for a lot of people.”

    Even with a bag full of TaylorMade clubs and balls? This guy’s quite the salesman.

  7. Bryce Hunter

    Robert…how about a comprehensive series of articles on the influences good and bad…of the major equipment companies on the game. I suspect that the marketing $ in the industry exert way more influence on equipment rules and other factors way beyond any other sport…as you can tell I don’t think on balance that this influence has been positive

  8. Wood snowboard

    I thought he was referring to a new golf video game at first, which had me shaking my head, but a physical golf-like game? That will take some serious creativity. They should focus on making a good game rather than a good capitalist opportunity to take money from consumers. But I have little faith when corporations try to invent new things.

    -James

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