If you don’t have 4 1/2 hours to play a round of golf but are still looking for a full challenge, check out the recently opened Turnberry Golf course in Brampton, Ontario. Built by the team that brought you Eagle’s Nest, one of Canada’s finest public golf courses, this 3500 yard course ain’t your grandpa’s ... read more »
Do your employees know what business you are in? Regardless of whether you run a golf course, a retail store, an apparel company or any other hard goods business, the business you are in is MARKETING! The goal is to reach the consumer whether it’s through traditional media (TV, radio, print), online (website, social media) ... read more »
The following news was just announced by Callaway Golf and Golf Town: – Callaway PGA Tour Stars Ernie Els and JJ Henry Headline 2009 Golf Town Invitational – (TORONTO) “ Golf Town has annonced the 2009 Golf Town Invitational charity tournament will be headlined by Callaway PGA Tour stars Ernie Els and JJ Henry at ... read more »
In 2007, Callaway Golf partnered with the Golf Association of Ontario and junior golf guru Mike “Mr. Knickers” Kelly to form a program intended to introduce golf to juniors across the province. The program, now branded as Callaway Golf For Kids, brings the game right to area schools and youth programs to try and teach ... read more »
Golf shoe technology has really ramped up over the years and now getting the right pair on your feet can make a big difference in your game. This is the first in a series of videos presenting the latest in high tech golf shoes.
If you’ve been following my diatribe for the past few months you probably have the impression that I am obsessed with Twitter and Facebook. Though I am obsessed with figuring out how to optimize opportunities with new technologies, I haven’t forgotten about some old and faithful tools. Take the telephone, for instance – an old ... read more »
Adidas Golf have introduced new outerwear that will help maximize your golf game athletically. Watch Fairway Stevie put this gear through a full workout.
An interesting question, don’t you think? If you’re designing a marketing campaign and making an offer to your potential customers you need to ask yourself if you would invest in the offer yourself. Giving your customers value you appreciate will only help you do a better job of persuading them to buy in.
Imagine the communications power of having 1 million people listening to everything you’re saying. Now, you’re not going to get 1 million followers but being able to talk directly to your customer base is an invaluble assest. Your Twitter followers have opted in so you can now message them whatever you’ like to upsell your ... read more »
In order for any business to be successful there needs to be a reason for the doors to open every day. You need to have a vision of where you want to take the business and, more importantly, where you want to take your customer. In most of these marketing posts I use the word ... read more »
Steve Waxman has hob nobbed with some of the music world's biggest stars for the past 20 years. He's that single player that has joined your group on Saturday or Sunday mornings and has found a way to drop the names of Madonna, Phil Collins or Kiss sometime during the round. 
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