Adidas Golf have introduced new outerwear that will help maximize your golf game athletically. Watch Fairway Stevie put this gear through a full workout.
An interesting question, don’t you think? If you’re designing a marketing campaign and making an offer to your potential customers you need to ask yourself if you would invest in the offer yourself. Giving your customers value you appreciate will only help you do a better job of persuading them to buy in.
Imagine the communications power of having 1 million people listening to everything you’re saying. Now, you’re not going to get 1 million followers but being able to talk directly to your customer base is an invaluble assest. Your Twitter followers have opted in so you can now message them whatever you’ like to upsell your ... read more »
In order for any business to be successful there needs to be a reason for the doors to open every day. You need to have a vision of where you want to take the business and, more importantly, where you want to take your customer. In most of these marketing posts I use the word ... read more »
Nike has introduced a family of irons that puts them shoulder to shoulder with the leading club manufacturers. With the workability of a blade, the half-cavity back VR irons are one of the 2 or 3 best set of irons I’ve ever played.
I just read this comment to my last post: Just applied for a job at a GTA golf course in pro shop operations. Paying people $9.50/ hr does not get a star employee to do customer service or promotions. These owners just wont you to collect the green fee and move on to the next ... read more »
The 2009 golf season is about to start so we just wanted to make sure that you had key marketing initiatives checked off and ready to go: 1. Program to collect e-mail addresses of everyone who plays your course 2. Services improved over your best efforts from last year 3. Staff trained to up sell ... read more »
Let’s start with the premise that you have a great golf course with amazing staff and services but you’re still concerned about the dodgy economy. How’d you like to get guaranteed traffic (selling tons of frequent player memberships), great word of mouth and have a leg up on the competition? Try this simple crazy idea: ... read more »
Wedge legend Roger Cleveland, now with Callaway Golf, was in Toronto recently. We caught up with him to talk about his career and what golfers need to know about how to turn the wedge in to an offensive weapon.
Steve Waxman has hob nobbed with some of the music world's biggest stars for the past 20 years. He's that single player that has joined your group on Saturday or Sunday mornings and has found a way to drop the names of Madonna, Phil Collins or Kiss sometime during the round. 
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